AI era is driven both by data and algorithms. The algorithm will become core competitiveness in the face of Alibaba's massive data. In 2018, the Alimama will launch an advertising algorithm competition through a collaboration with International Joint Conference on Artificial Intelligence (IJICAI -18) and Ali Tianchi platform. As Alibaba's big data marketing platform,Alimama,who has the core business data of Ali,hopes to dig out technologies and talents through the competition,and to empower the whole marketing ecology.
This competition provides massive transaction data of sponsored search in Taobao.com.
Participants utilize artificial intelligence technologies to predict users' purchase intention.
The conversion rate (CVR) is defined as the probability that the user finally purchases the advertised action, given information about users, advertised items, querys, contexts and shops. The CVR is formalized as