INTRODUCTION

The artificial intelligence (AI) era is driven both by data and algorithms. The algorithm will become core competitiveness in the face of massive data. In 2018, Alimama will launch an advertising algorithm competition through a collaboration with the International Joint Conference on Artificial Intelligence (IJCAI 2018) on the Alibaba Tianchi platform. As Alibaba's big data marketing platform, Alimama, which has the core business data of Alibaba, hopes to uncover more technologies and talents through the competition and to empower the whole marketing ecology.

{"moduleinfo":{"txt":"The conversion rate (CVR) is defined as the probability that an user finally purchases the advertised action, given information about users, advertised items, queries, contexts and shops.","txt2":"The CVR is formalized as CVR = P (conversion = 1 | query, user, ad, context, shop).","list_count":[{"count_phone":2,"count":2}],"max":"More about Contest","link":"#","title_s":"This competition focuses on two scenarios which are typical on Taobao.com.","bgImg":"https://img.alicdn.com/tfs/TB12c06oHYI8KJjy0FaXXbAiVXa-1200-233.png","inner_t":"PROBLEM DEFINITION","title":"This competition will provide massive transaction data of sponsored searches on Taobao.com. Participants will utilize AI technologies to predict users' purchase intention.","tit":"PROBLEM DEFINITION","link_m":"https://tianchi.aliyun.com/competition/introduction.htm?&raceId=231647&_lang=en_US"},"list":[{"txt":"1.  CVR prediction on normal days with steady traffic."},{"txt":"2.  CVR prediction on special days with huge traffic."}],"countinfo":{"list":{"length_pc":0,"length":0}},"$tmsId":"tce/1352492"}

PROBLEM DEFINITION

This competition will provide massive transaction data of sponsored searches on Taobao.com. Participants will utilize AI technologies to predict users' purchase intention.

The conversion rate (CVR) is defined as the probability that an user finally purchases the advertised action, given information about users, advertised items, queries, contexts and shops.

The CVR is formalized as CVR = P (conversion = 1 | query, user, ad, context, shop).

This competition focuses on two scenarios which are typical on Taobao.com.

1. CVR prediction on normal days with steady traffic.

2. CVR prediction on special days with huge traffic.

More about Contest

AGENDA

1Registration

2018.2.1 — 2018.4.22
2Preliminary

2018.3.19 — 2018.4.23
3Finals

2018.4.24 — 2018.5.15
4Presentation

2018.5.23 — 2018.5.25
5IJCAI 2018

2018.7

{"moduleinfo":{"list_count":[{"count_phone":8,"count":8}],"bgImg":"https://img.alicdn.com/tfs/TB1VzM6oC_I8KJjy0FoXXaFnVXa-1200-203.png","inner_s":"COMMITTEE"},"list":[{"txt2":"IJCAI Chief of Sponsers","txt1":"Professor of UTS","pic":"https://img.alicdn.com/tfs/TB1wPZXoBfH8KJjy1XbXXbLdXXa-163-163.png","title":"Chengqi Zhang"},{"txt1":"Assistant Professor of Cornell University","pic":"https://img.alicdn.com/tfs/TB1.Zvpbv9TBuNjy0FcXXbeiFXa-163-163.png","title":"Fei Wang"},{"txt1":"Assistant professor of Shanghai Jiao Tong University","pic":"https://img.alicdn.com/tfs/TB16GCyukOWBuNjSsppXXXPgpXa-533-533.jpg","title":"Weinan Zhang"},{"txt1":"The Founder&CEO of Tianrang AI","pic":"https://img.alicdn.com/tfs/TB11NF5bmBYBeNjy0FeXXbnmFXa-163-163.png","title":"Guirong Xue"},{"txt1":"Alibaba Researcher","pic":"https://img.alicdn.com/tfs/TB181tuoNrI8KJjy0FpXXb5hVXa-164-163.png","title":"Bo Wu"},{"txt1":"Alibaba Researcher","pic":"https://img.alicdn.com/tfs/TB169j8aYSYBuNjSspiXXXNzpXa-163-163.jpg","title":"Kun Gai"},{"txt1":"Alibaba Senior Expert","pic":"https://img.alicdn.com/tfs/TB1Y2R9ubGYBuNjy0FoXXciBFXa-376-376.jpg","title":"Hongxia Yang"},{"txt1":"Alibaba Senior Expert","pic":"https://img.alicdn.com/tfs/TB1h0.ia7yWBuNjy0FpXXassXXa-163-163.jpg","title":"Kaipeng Liu"}],"countinfo":{"list":{"length_pc":0,"length":0}},"$tmsId":"tce/1351976"}

COMMITTEE

Chengqi Zhang

Professor of UTS

IJCAI Chief of Sponsers
Fei Wang

Assistant Professor of Cornell University
Weinan Zhang

Assistant professor of Shanghai Jiao Tong University
Guirong Xue

The Founder&CEO of Tianrang AI
Bo Wu

Alibaba Researcher
Kun Gai

Alibaba Researcher
Hongxia Yang

Alibaba Senior Expert
Kaipeng Liu

Alibaba Senior Expert

{"moduleinfo":{"list_count":[{"count_phone":4,"count":4}],"bgImg":"https://img.alicdn.com/tfs/TB1shgYoC_I8KJjy0FoXXaFnVXa-1200-224.png","inner_t":"AWARD","nav_count":[{"count_phone":3,"count":3}]},"list":[{"price":"$10000","sime":"1 TEAM","pic":"https://img.alicdn.com/tfs/TB1ZeAcoBfH8KJjy1XbXXbLdXXa-40-59.png","tit":"1ST PLACE"},{"price":"$6000","sime":"1 TEAM","pic":"https://img.alicdn.com/tfs/TB1aX95oY_I8KJjy1XaXXbsxpXa-40-60.png","tit":"2ND PLACE"},{"price":"$4000","sime":"1 TEAM","pic":"https://img.alicdn.com/tfs/TB1RN9ao4rI8KJjy0FpXXb5hVXa-39-59.png","tit":"3RD PLACE"},{"price":"$4000","sime":"2 TEAM","pic":"https://img.alicdn.com/tfs/TB1Qiuao4rI8KJjy0FpXXb5hVXa-39-59.png","tit":"SPECIAL AWARD"}],"nav":[{"txt":"The special award will be selected from the top 20 teams, and it will be provided as a travel sponsorship."},{"txt":"The Top 3 teams will receive an extra $3,000 per team in travel sponsorships."},{"txt":"The winning team will participate in the IJCAI-18 main meeting held in Stockholm in July 2018."}],"countinfo":{"nav":{"length_pc":0,"length":0},"list":{"length_pc":0,"length":0}},"$tmsId":"tce/1352494"}

AWARD

1ST PLACE

1 TEAM

$10000
2ND PLACE

1 TEAM

$6000
3RD PLACE

1 TEAM

$4000
SPECIAL AWARD

2 TEAM

$4000

The special award will be selected from the top 20 teams, and it will be provided as a travel sponsorship.

The Top 3 teams will receive an extra $3,000 per team in travel sponsorships.

The winning team will participate in the IJCAI-18 main meeting held in Stockholm in July 2018.

Sponsor

热门产品

用户热搜

更多推荐